Thursday, 30 June 2011

Transformers 3 Not The Biggest Money-puller

Photo: Actors on set, courtesy of
reported on Thursday that the third Transformers movie did not make much money in its opening. Maybe people realised it was destined to be weak.

"The Transformers franchise fell back with the debut of Transformers: Dark of the Moon. The robo-sequel made $37,3m on Wednesday, and, while that ranked as the sixth highest-grossing Wednesday opening ever, it paled compared (with) Transformers: Revenge of the Fallen and likely yielded fewer viewers than the first Transformers," the website said.Link

The film was released at close to 10 000 screens at 4 011 locations. It had about as many screens as Transformers: Revenge of the Fallen (Transformers 2) and exactly the same number of locations as the first Transformers.

Revenge of the Fallen raked in a then-record $62m in its Wednesday debut two years ago, while the first Transformers drew $27,9m in its Tuesday start in 2007. Dark of the Moon was the first movie in the series to be presented in 3D. Its run includes 2 789 3D locations and 146 in IMAX.

I think some of the public realised how derivative the film was bound to be.

Bloomberg West, a financial news program that focuses on media and technology companies recently reported that 3D cinema as a concept, was under-performing in many countries.

Transformers 3 is now showing at South African cinemas in 2D and 3D.

Original article at:

Alistair Anderson

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