Tuesday, 21 June 2011

Product Placement In Films

So many films these days are becoming so commercial and seem to only be concerned with the profit of the film, and little about the true quality of the film. An issue that is widely debated is about product placement in films.

Product placement is when a company will pay the film producers to place their product in the film. This is done in such a way that the audience does not always notice that they are being advertised to. However, the character in the film is using a Blackberry for a reason, and drinks Coca-cola for a reason, and drives a Mini Cooper for a reason.

Does the product placement change the story of the film? I think in some cases it could, however only small changes would be made. Such as what products the people in the film use, these don’t necessarily define the film. In the cases where the story revolves around the products and not the other way around, that is not good.

The product placement must be subtle and not the main feature in the film.
So in my view I feel that there is nothing wrong with a little bit of product placement, as long as it does not go too far and take over the film.

What do you think?

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